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Top Originator Brian Decker on flipping the funnel

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Top Originator Brian Decker is all about building a brand, and explains why originators who focus too heavily on referral partners are missing the chance to connect directly with the consumer—and dramatically lower their cost per acquisition.

Read at rest of the article at: https://www.mpamag.com/us/tv/top-originator-brian-decker-on-flipping-the-funnel/169905

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